Scouted: Responsive web application
How might we communicate AI-driven innovation into the core brand and product experience?
Project Overview
Scouted is an AI-powered recruiting platform that matches talent and companies based on profiles far deeper than a resume or job listing. Doberman worked with Scouted to create a new brand identity and product experience that clearly communicates Scouted’s unique value proposition.
My Role
As a UX design intern, I created wireframes, led usability testing sessions and interviews, wrote user stories. I also had the opportunity to get into detail design. Along the way, I wrote essential copy for the marketing pages, onboarding and more.
Scope: 3 months
Categories: UX Research, Product Design
Role: Research, User Testing, UX Design, Copywriting
Team: Doberman, NYC
Tools: Figma, Sketch, Principle
The Problem
Scouted uses complex, thoughtful algorithms alongside human expertise to match job candidates and companies.
But their users couldn’t see this effort.
Our Solution
Bring forward the human side of AI—
Through a robust platform that helps users optimize performance and decisions every step of the way, via smart coaching and data insights.
My Scope of Work
We worked with the Scouted team to map out their entire service blueprint. After identifying the biggest pain points intersecting the product and service, we created a 4 sprint schedule between the candidate user flows and company user flows. Below are the main touchpoints that we designed, and the hearts indicate where I contributed to design and copy.
Today, I’ll talk you through our design process for the Company Dashboard.
Company Dashboard
The dashboard is where recruiters spend most of their time. It’s where they manage tasks, add new jobs and monitor candidate lists. We took the clunky previous version and optimized for smart analytics, information hierarchy that aligns with current user behaviors and a cleaner components that reference back to the rest of the product system. This was one of my favorite deliverables of the project, and one where I spent a lot of time!
Opportunities
For companies aka hiring managers looking for a more efficient and effective recruitment process, how can we make their job listings dashboard work harder and smarter for them?
High-Level Goals
↗ Bring forward insight-driven features
↗ Help users prioritize and complete tasks faster, smarter
↗ Help users optimize and improve hiring performance
↗ Improve overall usability, information architecture, UX flows
Identifying the Pain Points
The previous dashboard did not communicate all the value that Scouted could provide. Beyond ratings and candidate summaries that weren’t very trusted, it wasn’t designed in a way that helped with decision-making.
↙ Companies couldn’t see all the work that went into the candidate roster and ratings
↙ They requested more insights rather than summaries
↙ The dashboard didn’t feel very actionable
↙ There were basic usability and trust issues like who information was coming from, and where it was going
Creating a New User Flow
After:
We divided the user flow into 3 steps:
Dashboard ⟶ Job Listing View ⟶ Candidate Profile
This allows you to get analytics and view items by status for all job listings and each specific listing.
Before:
The old dashboard nested each job listing into a left-side menu, with the right window displaying one job listing at a time. This was a missed opportunity to show users an overview screen of their performance and tasks across all active job listings.
Designing the Dashboard Home View
Design Iterations
We brought in some key features to help users manage their activity effectively. An activity section to surface urgent tasks from the get go, and advice cards and an analytics pipeline to give users an idea of their overall hiring performance. The concepts were well-received but we learned that the advice/pipeline needed to be more easily readable at a glance, and the job listings were ultimately the most important section of the page. This led us to fold task notifications into each job listing component instead.
Final Dashboard Home View
Designing the Job Listing View
Design Iterations
We played around with many different versions of the layout, knowing that users wanted to view new listings first, then top candidates. The top area began with just the job description and criteria, then evolved into a full analytics pipeline that included the job listing, the ability to share the listing with co-workers and close the job. I dug deep into what information users need to see in each candidate listing to make a decision to view more or move forward.
Design Components
There were three areas of exploration that I helped wireframe and prototype.
Overall layout and candidate listings hierarchy
Job details / Pipeline: What top level info sets the tone?
Candidate Listing Content: What do users need to make quick, informed decisions?
01. Overall Layout and Hierarchy
Designing for frequent return visits, we wanted to make sure the job listing dashboard did three main things: quickly show users the quality of hiring progression, guide them to new and top candidates, and help them effectively make decisions and adjustments.
The main user task was inviting candidates to an interview. Therefore, it was key to display candidate listings so the process was efficient and informed. Through user testing, we realized quickly that users wanted to make judgments for themselves rather than being pushed towards curated “top 10” lists. Though they did want to be equipped with Scouted’s assessment, quick facts and access to resumes. They treated the candidate listings like line items—filtering through new, unreviewed candidates first, shortlisting top candidates and archiving low candidates.
02. Job Details / Pipeline
This top area needed to provide practical information that helps users evaluate the candidates listed below.
Through multiple iterations, we decided to use “Our Advice” as a space for Scouted to automate suggestions for certain users based on back-end data trends. We also included analytics of the users’ hiring pipeline for the specific job listing, mirroring the dashboard overview.
Secondary links let users review the job listing details for reference as well as edit, share or close the listing.
03. Candidate Listing Content
We wanted to provide the right information that would help users make decisions efficiently. We played around with the ratings UI, match assessment details, Scouted shoutouts and quick facts.
Ultimately, we decided to keep the green, yellow red ratings. Users preferred basic quick facts with a link to the resume—a key deciding factor. Top candidates received a Scouted shoutout.
Final Job Listing View
